// IN-HOUSE
EXPERIENCE
With over 13 years of in-house experience, here’s a look at
selected projects and achievements from my design journey.
// Management Events - 2021 - 2023
Overview:
Management Events specializes in connecting tech and service providers with senior enterprise decision-makers through highly structured and effective B2B networking via exclusive events and one-on-one meetings. We help to fast-track sales, brand positioning, and strategic partnerships.
Role: Team Manager Marketing, Studio
Team: 4 Designers, 3 Video Editors, 1 Marketing Assistant
At Management Events, an international network connecting C-level
executives, I led the creative studio in Kuala Lumpur from Berlin.
My role focused on mentoring the team, hands-on work on the brand and various event- and online materials and boosting marketing assets across multiple sub-brands, in close collaboration with Marketing, Sales, HR, Finance, IT, and Customer Service.
Deliverables:
Event Materials (Prints, Videos & Social Media Promo), internal brand materials, sub-brand logo designs, external presentation & promo designs, digital content, web- and platform designs.
Softwares Used in Studio:
Adobe InDesign, Photoshop, Illustrator, After Effects, Audacity, Monday.com, Zendesk, Hubspot, Teams, Slack
// Studio's Work in Action
// ACHIEVEMENTS
Coached creatives in 1:1 project sessions to elevate their creative
skills and design quality.
The updated visuals contributed to more successful campaigns – with higher interaction & conversion rates, as confirmed by the performance marketing team.
New workflows with Monday.com, turned chaotic requests into a streamlined ticket system.
Smart design templates reduced production time and raised our quality standards across the board.
// CUSTOMLYTICS - 2023 - 2024
Overview:
Customlytics is a Berlin-based marketing agency specializing in digital performance campaigns, with a strong focus on SEA & ASO (Search Engine Advertising, App store optimization) and paid social media. The agency works with major clients like Bosch, Telekom, and other enterprise-level companies to plan, execute, and optimize marketing strategies across Google Ads, Meta platforms, and other digital channels.
Role: Design Lead
Team: 3 Designers, 1 Motion Designer, 1 Content Writer
As a Design Lead at Customlytics, I was responsible for guiding creative strategy in a fast-paced agency environment. The Focus for this year was on developing design systems, improving workflows and to help smoothing out the creative process in client work.
Deliverables:
Client materials for online marketing campaigns (Social Media, ASO) from static to video starting at the campaign concept up until the finished campaign assets.
Softwares Used:
Adobe InDesign, Photoshop, Illustrator, After Effects, Adobe Xd, Audacity, Clickup, Google Suite, Creatopy
Due to the nature of agency work at Customlytics, most of the visual materials were strictly tailored to client brand guidelines. As I do not hold the usage rights for these assets, I'm unable to publicly showcase any examples. Thank you for your understanding.
// ACHIEVEMENTS
Expanded the portfolio and level up animation quality beyond basic
in-house efforts.
I set up a department wiki with key resources and links, boosting
cross-team collaboration.
Streamlined workflows and introduced standardized software to minimize disruptions.
// IQPC Germany - 2017 - 2021
Overview:
IQPC Germany (officially: IQPC Gesellschaft für Management Konferenzen mbH) organises business conferences, seminars and networking events for a wide range of industries and professional functions.
Role: Graphic Designer / After 2 years Senior Graphic Designer
Team: 2 Freelance Designers + Marketing Team
My role focused on creating a vast variety of materials for digital and on-site use. Especially Agendas (Brochures) were needed as they contained the program outline and Speaker info. These Layouts had to work in print but also in digital formats. Additionally to that I worked together with the Marketing- and Operations Managers to promote the Events IQPC offered, which included Newsletter-Assets, banners, landingpages, on-site prints and merchandise.
// A selection of IQPC Projects
// ACHIEVEMENTS
I created detailed, documented and easy to use design templates and libraries for faster use.
Streamlined workflows and colaboration with different departments by offering practical solutions for the teams.
Smart design templates reduced production time by 50% and raised quality of Designs for me and
freelance Designers.
I received the first annual award for innovation at the workplace.
// Private Palace Hotels - 2015 - 2017
Overview:
The hotel group operates several upscale seaside properties in the resort town of Binz on the German island of Rügen. They include the 5‑star deluxe Grand Hotel Binz, the family‑friendly Arkona Strandhotel and the wellness‑oriented Rugard Thermal Strandhotel.
Role: Graphic Designer
Team: Marketing Team
I was working in-house with the small marketing team in the Grand Hotel in Binz. My primary tasks were to create Layouts and Designs for people to see and take on-site like flyers, merchandise, newspapers, restaurant menus but also the creation of a new web-shop was part of my responsibilities.
// ACHIEVEMENTS
I layouted weekly newspaper
editions for the guests of the
Grand Hotel.
I increased the quality of designs while creating working systems for different situations.
I worked on a new voucher shop
on the company website.
"I have the great pleasure to work with Christine at IQPC, for more than two years already. As our in-house designer, Christine lifted the look of both our conference agendas and marketing brochures to the next level.
In terms of costumer oriented design, modern and clear style, as well as creative innovations where needed,
her work results are always appealing and convincing.
Christine constantly strives for process optimization, highly values feedback and proves daily her ability to put herself in her colleagues' shoes. Her corporative attitude not only makes her a valuable colleague but shows itself in the on-point design of our printed media.”
- Kristin Schmitt, Associate Manager, Team Lead - Cloud Computing (Strategy & Organizational Transformation)
// CONTACT
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