// The story of GLOW

The Mission:

> Creating a bold and elegant visual identity for GLOW
> Developing a packaging and communication system that works
across product lines (male/female/sensitive editions)
> Combining lifestyle appeal with problem-solution messaging
> Delivering consistency from logo to 3D renders, ensuring a
high quality brand perception

Challenges:

> Standing out in a saturated beauty & body care market
dominated by generic, soft-focus branding
> Balancing freshness + elegance to appeal to both male and
female audiences alike
> Using bold, possibly witty storytelling instead of cosmetic clichés
> Translating the product promise (“Let it glow”) into a visual and
verbal identity with high recognition value

The Audience:

> Style-conscious consumers under 40
> People who want cosmetics to feel premium, modern & empowering
> For confident audiences who value aesthetics and effectiveness

GLOW was created as a premium body care brand designed to turn daily self-care into moments of confidence. With a clear, minimalist identity and strong product storytelling, GLOW cuts through a crowded cosmetics market full of clichés. The focus: a modern design language that balances elegance with freshness, making the brand stand out.

// The Logo

The Logo:

The GLOW logo is designed to be minimal, modern & unmistakable. This is achieved by it's characteristic font use for the brand name. Its clear typography reflects the brand’s promise: clarity, freshness
and confidence.

// Behind the scenes

"Christine is incredibly focused and passionate about her projects. Her ability to step back and see the bigger picture makes her the innovator that she is. Her hands-on mentality as well as her willingness to always learn and working in a team makes it a real pleasure working with her.”

- Laura Redlich, Senior Marketing Manager

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