// The story of NORDIC

The Mission:

> Creating a visual identity for NORDIC, ready to launch in
European markets
> Developing a marketing strategy tailored to target audience
> Ditching cliché vineyard kitsch in favor of bold, modern
storytelling

Challenges:

> Breaking free from a market oversaturated with „rustic charm“
> Utilizing Northern European localization as USPs, highlighting its
exclusivity
> Directing visual identity more towards younger, ambitious and
quality-oriented crowds

The Audience:

> European people under the age of 40
> Specifically targeted to reach male clients
> For young, confident, design-oriented, demanding audiences

NORDIC was born from the idea of creating a wine brand in Norway – a place not known for wine production, making it instantly exclusive. The mission: build a striking visual identity that cuts through the noise of a market crowded with rustic charm. Strong, modern design would be the key to sparking interest and driving sales.

// The Logo

The Logo:

The logo itself is supposed to be simple, clear and unmistakable, as the brand itself will strive for minimalism, big contrasts and clear communication.

The Symbol:

The symbol merges two key elements: A Nordic chapel that represents heritage and craftsmanship, and a reversed wine glass, reflecting the product and its bold character. Together, they create a meaningful icon that reminds of nordic runes.

// Behind the scenes

"Christine is incredibly focused and passionate about her projects. Her ability to step back and see the bigger picture makes her the innovator that she is. Her hands-on mentality as well as her willingness to always learn and working in a team makes it a real pleasure working with her.”

- Laura Redlich, Senior Marketing Manager

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